October 20, 2021


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Toei Announces New 'Edo x Idol' IP Sharedol

Toei Announces New 'Edo x Idol' IP Sharedol


Toei Pronounces New ‘Edo x Idol’ IP Sharedol

Toei Animation introduced on Wednesday a brand new IP titled Sharedol, and it’ll launch a pilot movie on YouTube on October 25. Toei Animation‘s new mental property analysis workforce PEROs (Prototyping and Experimental Analysis in Oizumi Studio) and younger producers of Sotsu are producing the pilot undertaking collectively.

The businesses describe the IP with the theme of “Edo x Idol.” Sharedol is a piece that mixes two concepts chosen from 15 proposed ideas. The story is about within the Kansei period in Japan’s Edo interval, and Matsudaira Sadanobu’s Kansei reforms have restricted leisure for the frequent folks. A gaggle of ladies with their very own worries have ideas that “erupt as idols.” These Edo interval women put on idol costumes in a “Neo Edo” world that mixes the cultures of the Kansei and fashionable Reiwa eras.

The employees shared a personality visible for an unnamed lady (tentatively Woman A) who’s a lady from a teahouse. She is an brisk lady who’s brimming with curiosity, and she or he devotes herself to what’s in entrance of her with out worry.

The characters’ names and voice actors haven’t but been determined. Extra particulars in regards to the world and characters might be revealed on the undertaking’s official Twitter account. The employees can even take into account fan response because it strikes ahead.

The undertaking is being developed with the next in thoughts: modifications in media and distribution unfold through the web, the necessity for human sources improvement for younger producers who will lead the following technology, and the necessity for small begins and co-creation with followers in authentic IP.

Toei streamed its full five-minute anime quick movie URVAN on YouTube in February. Toei Animation‘s PEROs produced the movie. The quick movie was initially slated to debut in late January, however was delayed resulting from COVID-19.

URVAN gained the Silver Prize within the Know-how Innovation Class of the primary Kyoto Animonozukuri Awards in September.

Supply: Electronic mail correspondence