July 4, 2022


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Silent Voice Director Naoko Yamada Animates The Latest Japanese KitKat Commercial

Silent Voice Director Naoko Yamada Animates The Latest Japanese KitKat Commercial

Silent Voice Director Naoko Yamada Animates The Newest Japanese KitKat Industrial

Nestle Japan Co., Ltd. primarily based in Kobe metropolis introduced in a press launch that anime director Naoko Yamada and singer AI joined arms to create the primary animated TV industrial for a brand new KitKat marketing campaign, to precise the story that “KitKat” will set off a constructive step. 

The marketing campaign options authentic animation primarily based on true tales by director Yamada, with AI dedicating the music “First Time feat. RIEHATA” for the industrial.

The TV industrial began airing nationwide from February 21, 2022, and was additionally launched on KitKat Japan’s web site.

The marketing campaign is made to advertise the “KitKat break” as a “first set off” to encourage others to seek out new potentialities. They owned the slogan, “Really feel the primary set off with a KitKat”.

The press launch additionally unveiled storyboards for the industrial which depict totally different “set off” moments that are relatable in on a regular basis life via a KitKat bar.

“KitKat” has been utilizing the model slogan “Have a break, have a KitKat” worldwide since 1958.

In Japan, KitKat is a well-liked communication device that conveys assist and gratitude to family members not solely within the examination season but in addition in varied conditions all year long.

KitKat is a chocolate model that has been bought in additional than 80 nations around the globe because it was launched in the UK in 1935. Equipment Kats have been launched to Japan in 1973 when British confectioner Rowntree’s made an settlement with Japanese confectioner and restaurant proprietor Fujiya.

In 2014, they have been the top-selling confection within the nation. The Equipment Kat model took the primary gross sales place from Meiji chocolate in 2012, although Meiji stays the main confection firm in Japan general.

The corporate’s advertising marketing campaign, which partnered with Japan Put up to promote the bar in 20,000 put up places of work, received an award in 2010. The marketing campaign inspired associations of the product’s title with the coincidental cognate Kitto Katsu (きっと勝つ), translated as “You’ll certainly win”, and might be mailed as a superb luck attraction for college kids forward of college exams.

There have been greater than 300 limited-edition seasonal and regional flavors of Equipment Kat chocolate bars produced in Japan since 2000, many unique to the nation and never produced elsewhere.

Supply: Twitter