May 27, 2022


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Kadokawa’s Survey Concludes Younger Fans Rarely Buy Manga In Digital Format


Kadokawa’s Survey Concludes Youthful Followers Hardly ever Purchase Manga In Digital Format

Kadokawa’s official twitter deal with for information revealed the outcomes of a survey, that that they had carried out, on March 21, 2022. In accordance with the outcomes of this survey, youthful followers worldwide most well-liked to purchase a lot much less manga in digital format when in comparison with its printed counterpart.

Round 60 p.c of followers within the age group of 18-24 and greater than 75 share of followers beneath the age of seventeen by no means introduced a digital manga quantity in a 12 months. However, these numbers went all the way down to round 25 p.c and simply over 30 p.c respectively, when it got here to not shopping for a paper manga quantity.

The share of followers in these two age teams who introduced atleast 1-5 digital volumes or extra of a manga a 12 months had been additionally comparatively decrease when in comparison with the variety of printed volumes/manga they bought.

As an example, shut to twenty p.c of the followers beneath the age of 17 bought atleast 1 to five volumes of paper manga in a 12 months. Nonetheless, this quantity decreased to beneath 10 share when it got here to buying digital copies.


When Kadokawa requested followers to share their opinion on the matter, some pitched in touching upon the buying energy of the youthful viewers and in addition the impact of piracy.

“My guess is youthful followers are most likely studying unlawful scans as an alternative of shopping for digital. I don’t suppose they see sufficient worth distinction nor have heard sufficient causes to be satisfied to assist the business but to purchase authorized digital manga,” one fan wrote explaining why the youthful followers shied away from shopping for digital copies.

One other fan was of the opinion that children and youngsters may favor to go for a bodily copy because it gave them bragging rights.

“I believe if youthful followers have the cash to purchase a manga, they’d relatively go along with a bodily copy because it’s like a bragging proper that they might showcase and it might look aesthetically good design on a bookshelf.”

One other key takeaway from the survey was that followers over the age of 45 bought extra manga as in comparison with followers in youthful age teams.

100% of the readers over 45 who participated within the Kadokawa survey introduced atleast 1-5 bodily copies of a manga in a 12 months. When it got here to proudly owning digital volumes of the manga, greater than 90 share of the viewers who participated within the survey bought atleast one quantity in 12 months.

Kadokawa didn’t reveal any extra particulars relating to the survey that they carried out, or the pattern viewers who had participated within the survey.

Supply: Twitter