July 5, 2022

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Japan Leads Per Capita Spending On Video Games For Smartphones In 2021

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Japan Leads Per Capita Spending On Video Video games For Smartphones In 2021

Japan Leads Per Capita Spending On Video Video games For Smartphones In 2021

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Japan topped the rank of per capita spending on cell video games and non-game apps within the first three quarters of 2021, reported Sensor Tower in October.

Sensor Tower Retailer Intelligence knowledge reveals that among the many prime 10 highest-grossing markets within the first three quarters of 2021—excluding China—Japan’s common per capita spending on cell video games and non-game apps topped all others at roughly $149, up 18 p.c year-over-year.

The report additionally indicated that this was 5 share factors lower than the 23 p.c progress that Japan noticed between the identical intervals in 2019 and 2020. The potential purpose is that consumer conduct is normalizing after a rise in spending on purposes is pushed by the COVID-19 pandemic.

Japan, South Korea, america, Australia, Canada, the UK, Germany, France, Thailand, and Russia had been the highest 10 highest incomes markets on the App Retailer and Google Play throughout 2021.

These markets generated mixed spending of $65.4 billion up from $53.8 billion a 12 months in the past.

Though Japan noticed the very best per capita spending on common within the 1Q21 to 3Q21 interval, U.S. app shops generated probably the most total spending among the many markets studied.

US app shops noticed among the highest spendings, climbing 24% to $30 billion.

Japan got here in second with cell recreation and app income reaching roughly $18.6 billion, up 18 p.c Y/Y from $15.8 billion.

Thailand noticed the most important improve in per capita spending leaping 33% to a median of $12, up from $9 in 2020.

Germany skilled considerably of a settle down from 2020, with common spending rising 28% in comparison with the 32% it jumped the 12 months earlier than.

In the meantime, Canada noticed the most important drop in spending progress. Customers spending in apps grew 42% in 2020 versus 22% this 12 months, which alerts simply how impactful COVID lockdowns had been for app and in-app gross sales.

Supply: Sensor Tower

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