May 21, 2022

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‘Girl Running With Toast’ Anime Trope Gets Accused Of Decline In Rice Consumption In Japan


‘Lady Operating With Toast’ Anime Trope Will get Accused Of Decline In Rice Consumption In Japan

Niigata Prefecture, Japan’s primary rice-producing area, has accused the anime neighborhood, particularly the “Lady Operating Late with a Piece of Bread” trope for the decline in rice consumption in Japan.

Chief of Prefectural Meals and Distribution Division Shinichi Watanabe, said that:

In Niigata Prefecture’s evaluation of why [rice consumption is dropping], we arrived on the speculation that manga and anime, that are deeply engrained in Japanese tradition, are influencing the state of affairs.

What we communicate of is the “Lady Operating Late with a Piece of Bread,” or the scenes wherein a scholar, workplace girl, or salaryman who overslept runs whereas holding a chunk of bread of their mouth. Typically, the scene consists of the feminine character falling in love as she rounds a nook.

We imagine that repeated viewing of such scenes could also be forming a picture in viewers’ minds that ‘breakfast = bread,’ and inflicting them to be much less prone to eat rice at breakfast.

Watanabe attributed that home demand for rice as most important meals has decreased round 100,000 tons year-on-year. The affect of the pandemic has additionally made it tough for the business.

As well as, 80% of individuals eat rice for dinner, however solely about 50% for breakfast. The prefecture thought that breakfast had room for the rice business to develop.

The federal government launched a video explaining the rationale: “Is it due to that one scene in anime? We puzzled if there was something in Japanese tradition that explains the decline in rice. And our reply is ‘The lady who’s late operating with toast in her mouth.’

To counter the disaster, the Niigata authorities is planning a challenge to create a brand new tradition known as “Lady Operating Late with a Rice Ball“; changing the bread with rice. It began on Jan 17, 2022, on “Omusubi Day”.

With a view to compete in opposition to the prevailing picture, Niigata will create new heroines who run with rice of their mouths as a substitute.

The challenge has additionally recruited actress Manami Igashira to look as a live-action Lady Operating Late with a Rice Ball within the first of a deliberate collection of video shorts.

The advert particularly factors out that the “omusubi” are katsu rice balls the place the rice was home-grown in Niigata Prefecture by the character’s grandfather.

The katsu (pork cutlet) is a pun, one thing Japan loves nearly as a lot as anime and earnest schoolgirls, since katsu may imply “victory” in Japanese, the video is making an attempt to determine katsu rice balls as a very good luck appeal for youths taking faculty entrance exams.

The challenge will launch a brand new video each Monday till Feb 14, 2022 to advertise “Lady Operating Late with a Rice Ball“.

By creating, and inspiring others to create, scenes of anime schoolgirls operating to highschool with a musubi/onigiri (each Japanese phrases for rice ball) in her mouth, the prefecture goals to shift perceptions.

Supply:Teny, Soranews