Circulation of “Weekly Shonen Jump” Physical Magazine fell Below 1.4 Million Despite Demon Slayer, AOT and Tokyo Revengers Sales

On November thirteenth, 2021, the Japan Journal Publishers Affiliation (JMPA) launched its circulation figures for bodily copies of Japanese magazines. The numbers reveal that the downward pattern in readership for among the greatest names in Manga will proceed properly into 2021, with Weekly Shonen Leap falling beneath 1.4 million weekly copies for the primary time because the early Seventies.

Since Oct 2018, bodily copy gross sales dropped. And it’s not only for one or two publications. Virtually all Magazines of Shueisha are getting lowering gross sales numbers.

October 2018-September 2019 (Weekly Shounen Leap)

October 2019-September 2020 (Weekly Shounen Leap)

October 2020-September 2021 (Weekly Shounen Leap)

Weekly Shonen Leap had a mean weekly circulation of 1,422,766 copies in 2021, with the July to September interval seeing a weekly common of 1,371,818 copies. That is considerably lower than the typical weekly circulation of 1,559,000 copies in 2020 and 1,670,245 copies in 2019.

A number of the feedback from the general public when requested why they didn’t buy the journal are as follows:

I assumed it was an excessive amount of leaping at a comfort retailer

Isn’t it ineffective despite the fact that the devilish blade and the magical warfare have been widespread …

I didn’t purchase it after the Chainsaw Man was over

Many individuals appeared to really feel the pattern of the occasions when the circulation of “Leap” was lowering

In truth, the drop in figures holds true for different widespread magazines below Leap.

October 2020 to September 2021 (V-Leap)
(Common gross sales in 2019 – 159,583
Common gross sales in 2019 – 170,417)

October 2020 to September 2021 (Weekly Younger Leap)
( Common gross sales in 2019 – 421,553
Common gross sales in 2019 – 467,338)

Although, this doesn’t imply doom and gloom for the writer.

Within the occasion of “Leap,” an impartial service referred to as “Shonen Leap +” that distributes the digital model has been launched, and it seems to have gained a big quantity of traction.

Not solely are the works printed on this journal gaining popularity, however so are the unique serialized works of “Leap +” reminiscent of “SPY x FAMILY” and “Tis Time for Torture.”

In truth, viewers of the soar work said that “electronics are too handy…” and “truthfully plus is extra pleasant.” In spite of everything, in as of late of digital periodicals, it might be silly to evaluate success solely by journal gross sales.

Nonetheless, in comparison with different magazines, it has an enormous circulation and is really a “leap”. For instance, “Weekly Shonen Journal” has a circulation of round 500,000 from July to September 2021, lower than half that “Leap”. Weekly Shonen Sunday is half that, with a circulation of round 190,000.

Magazines with comparatively younger readers are prone to be extra affected by digitization.

Leap, usually often known as Leap Comics and infrequently stylized JUMP, is a manga journal collection printed by Shueisha. It began with the Shōnen Leap manga journal in 1968, which was later renamed Weekly Shōnen Leap. The title’s origin is unsure. The Leap publications are largely aimed in direction of teen male readers, whereas the Weekly Shōnen Leap journal can be widespread with females.

Weekly Shōnen Leap is a weekly Shōnen manga anthology printed by Shueisha below the Leap line of magazines in Japan. It’s the best-selling manga journal and one of many longest-running, with the primary challenge being printed on August 1, 1968.

The manga collection within the journal are geared toward younger teen male readers and have loads of motion and loads of humor. Each two to a few months, the chapters of collection that run in Weekly Shōnen Leap are collected and launched in tankōbon volumes below the “Leap Comics” title.

Supply: JMPA by way of Myjitsu & Crunchyroll