BANDAI NAMCO Launches Gundam Metaverse Project

In the course of the “third Gundam Convention” on-line on Tuesday, March 29, 2022, Japanese enterprise large Bandai Namco introduced that they’ve launched the “Gundam Metaverse Challenge.”

With the Gundam Metaverse challenge, the Japanese toy and media conglomerate goals to construct deep and lasting connections utilizing their IPs with a powerful give attention to enhancing the standard of these connections to their followers globally.

Because the preliminary step, the corporate will create digital communities for every class and join them with a BANDAI NAMCO ID.

The created digital group can be just like Gundam‘s world view and is made into an area colony within the huge universe generally known as “digital house”, and by connecting them, a “Gundam Metaverse” house “SIDE-G” can be created.

BANDAI NAMCO says it can use the Gundam Metaverse to broadcast Gundam-themed live shows, host on-line video games, and promote extra of its common Gunpla mannequin kits. The corporate additionally acknowledged that its Gundam Metaverse can be linked indirectly with real-world arcades and passion outlets.

Earlier this month Nikkei reported, the corporate introduced that it plans to spend 15 billion yen (about USD130 million) bringing the Cell Go well with Gundam franchise to the Metaverse.

Moreover, the convention additionally make clear an upcoming “Gundam Pavilion (tentative title)” by BANDAI NAMCO Holdings Inc. which was nominated as a pavilion exhibitor by corporations and organizations on the Japan Worldwide Expo 2025 (Osaka/Kansai Expo).

The Expo 2025 can be held on the Yumeshima Island, Osaka from April 13 to Oct 13, 2025.

Starting in April, the BANDAI NAMCO Group goals to create a future via their IPs with followers of their IPs, varied companions, group staff, and societies from world wide below the idea of “Enjoyable for All into the Future.”

This would be the group’s core ideology, specializing in connections between folks, folks and society, and other people and the world, whereas agreeing with Expo 25’s important theme “Designing Future Society for Our Lives” and the sub-themes “Saving Lives,” “Empowering Lives,” and “Connecting Lives.”

Moreover, the group is addressing varied social points with “Gundam Open Innovation” since June 2021 with the objective of reworking IPs into SP (Social Property) via the GUNDAM UNIVERSAL CENTURY DEVELOPMENT ACTION (GUDA) abbreviated as “GUNDAM UNIVERSAL CENTURY”, an effort to create an environmentally sustainable society.

13 associate groups appropriate for the theme of “co-creation” have been introduced on the convention, with 11 groups co-creating the plan whereas 2 alliance groups are supporting their actions.

To this point the likes of Nomura Kogeisha Co., Ltd., Asratec Co., Ltd. , College Area Rocket Division, SPACE WALKER Co., Ltd., Keio College , Takasago Thermal Engineering, NTT DATA SBC Co., Ltd. and Microsoft Japan Co., Ltd have teamed up as companions for the challenge.

Supply: Bandai Namco Mirai, Gundam Open Innovation, Oricon